During a three-month period, I undertook a significant rebranding initiative for Appel Farm, a beloved Summer Camp and After School Program that held a special place in my heart as a former attendee. Charged with revitalizing its identity, I embarked on creating a comprehensive design language and a captivating pattern set.

Employing my creative expertise, I meticulously developed a cohesive design language that would serve as the foundation for Appel Farm's new visual identity. This encompassed crafting a versatile pattern set that exuded vibrancy and captured the essence of the organization's spirit and values.

Building upon this foundation, I proceeded to apply the newly established design elements across a wide array of marketing materials, merchandise, and stationery. From brochures and advertisements to branded products and official correspondence, each deliverable received meticulous attention to detail, ensuring a consistent and compelling visual presence.