For my first-ever packaging design project, I undertook the exciting challenge of developing an extension and rebranding strategy for a well-established brand to capture a previously untapped audience. I selected Liquid I.V. and envisioned it tailored specifically for children. The core concept revolved around an engaging collectible series of flavors accompanied by interchangeable 'hats' that children could enjoy across all packaging boxes.

This packaging design project allowed me to demonstrate my ability to think outside the box, merge market research with creative execution, and deliver an innovative concept that connects with a specific target audience. The result was a compelling portfolio piece that showcases my skills in brand extension, product design, and capturing the essence of a brand's identity while tailoring it to a new market segment.